Pure Mental NI Partners with Born and Bred to Provide 1,600 Children with Mental Health ToolKits | News in Newry | Latest Newry News, Newry Sport and Newry Business for Newry City

Pure Mental NI Partners with Born and Bred to Provide 1,600 Children with Mental Health ToolKits | News in Newry

Youth-led mental health charity Pure Mental NI has partnered with Born and Bred as their charity of the year to help support 1,600 key stage one pupils through the charity’s mental health ToolKits.


Pure Mental NI Partners with Born and Bred to Provide 1,600 Children with Mental Health ToolKits | News in Newry - newry newspaper


These ToolKits were developed with teachers, parents, the PHA, and pupils and have been supported by the Education Authority.

Through the four resources within the ToolKits, children in key stage one is equipped with an emotional vocabulary, so they know how to talk about how they feel.

They are also encouraged to reach out to and speak to those they trust, and they learn what healthy interpersonal relationships look like and how interactions with other people can impact how each other feels.

Each ToolKit consists of a character-based story and activity booklet which uses ‘The Feels’ characters to make these lessons more enjoyable and relatable for the pupils.

The ToolKit also includes a booklet of child-friendly definitions of emotions known as the Glossary of Feelings, a Booklet of activities for parents and teachers to use with pupils to help with grounding – the Calming Yourself Booklet, and Character Cards which can be used in class and lessons beyond the contents of the booklets.


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Pure Mental NI is delighted to have partnered with Born and Bred, who will be helping to fund the printing and distribution of 1,600 ToolKits across Northern Ireland.

Born & Bred said on the partnership, “We are a local business based in the heart of Belfast City Centre.

“Founded in 2014 by Linzi Rooney, we have created a retail space both in person and online and added a playfully professional element to the gift shop industry.

“At Born and Bred, the focus is on showcasing great local talent and creating an experience that is unique to us.

“We take pride in our in-house design and always ensure our products are top quality. Our products are loved both locally and throughout the world,” she adds.

As a mother herself, Linzi loved that Pure Mental focus on connecting with primary school children to ensure they are equipped with the skills and resources to talk about their mental health.

Learning to talk about their feelings before getting to secondary school is so important for our young people, as often it can be too late to encourage children in their early teens to talk about their mental health.

“We were inspired by the passion Jay and Matthew have for children’s mental health, by creating the charity four years ago at the age of 17.

“Supporting a smaller charity based in NI is the perfect partner for us as our ethos focus’ on helping local artists and makers thrive.

“We also felt Pure Mental’s brand resonated with our wee shop, incorporating the tongue and cheek that we love here in Northern Ireland while making a difference in local communities.”


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Posted by on Apr 19 2023. Filed under Community. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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