Asda introduces free warm breakfast for children this half term | News in Newry | Latest Newry News, Newry Sport and Newry Business for Newry City

Asda introduces free warm breakfast for children this half term | News in Newry

Asda has announced an exclusive partnership with Quaker Oats to offer children a free warm breakfast across the February half-term holidays.


Asda introduces free warm breakfast for children this half term | News in Newry - newry news


The new free offer means that families are now able to access both a free children’s breakfast and a main meal for just £1 in all Asda cafes in a bid to continue to help customers manage the cost-of-living crisis.

Children will be able to get a free bowl of Quaker porridge from 8 am to 12 pm every day in 205 Asda cafes across the February half term, on top of the existing £1 kids main meal deal.

The partnership is expected to enable over 50,000 bowls of porridge to be served to children across the country.

Recent research from the charity Magic Breakfast has shown that 81% of schools believe that child hunger has increased in their community in the last year, and 94% believe poverty has increased.


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Additionally, 95% of schools agree that breakfast provision has positively impacted concentration in class, and 87% agree it alleviates pressure on family budgets.

Over 1.1 million £1 meals have been sold to date, with the retailer seeing a tenfold increase in meals served across key school holiday periods demonstrating the impact holidays can have on families’ budgets.

100,000 meals were served during the December Christmas holiday period compared to 40,000 meals sold at the end of November.

In January, Asda announced the extension of both its Kids £1 meals and over 60s Winter Warmer £1 soup café initiatives until the end of March.

The extension also comes after Asda’s Income Tracker shows that household disposable incomes fell by an average of 11.4% during the fourth quarter to £209 per week, compared to £236 per week in Q4 the previous year.



Kris Comerford, Asda’s Chief Commercial Officer, says, “We know when families are preparing for the school holidays, it can often mean an additional strain on household budgets – especially feeding and entertaining their children.

“We remain as committed as ever to supporting our customers in tackling these tough times.

“Our café initiatives continue to provide a lifeline for over 1.5 million customers since we launched them last year, and we hope by offering a free warm breakfast in the February half term, it will help support many more in the coming weeks.”

Divesh Parmar, General Manager, Quaker Oats UK, says, “It’s so important that everyone has access to breakfast to start the day, which is why we’re partnering with Asda to provide free Quaker Oats porridge to children this half term.

“This initiative, alongside our new Share the Warmth campaign, means we can play a small part in getting a warm, nutritious breakfast to people who really need it this winter.”

The current Kids for £1 menu includes a choice of one of six hot meals (*in selected cafes) or a cold pick-and-mix sandwich meal deal for just £1.


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Posted by on Feb 9 2023. Filed under Business, Community. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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