Adult social care recruitment campaign launched | Newry Times | Latest Newry News, Newry Sport and Newry Business for Newry City

Adult social care recruitment campaign launched | Newry Times

Health Minister Robin Swann has launched a new campaign to help boost the adult social care workforce in Northern Ireland.


Adult social care recruitment campaign launched Newry Times - newry online


The ‘Social Care – Making a Difference’ campaign has been developed by the Northern Ireland Social Care Council (NISCC) on behalf of the Department of Health as part of its ongoing work to reform Adult Social Care.



The campaign highlights that social care staff are an integral and valued part of the health and social workforce and their work is critical to the sustainable provision of social care services now and in the future.

The campaign went live on Monday 10 May and Health Minister Robin Swann, said, “Our social care sector works tirelessly, day and night to provide quality care to the most vulnerable in our society.

“The pandemic very clearly brought home the absolutely vital role of the sector and it was only through the effort and commitment of social care workers that services were maintained.




“In Northern Ireland, we have a skilled and dedicated social care workforce who help transform lives and enable people to live well.

“However, we can’t ignore the fact that the needs of our population are increasing and we need more skilled social care workers to meet the demand for these important services.

“Through this new campaign, we not only hope to inspire the right people to consider a career in social care but also help the general public gain a greater appreciation and awareness of the role of social care workers.”



The campaign is centred on local social care workers, whose stories are told through video and photography while highlighting the diversity, impact and importance of social care and the positive difference it makes in people’s lives.

Patricia Higgins, interim CEO at the Northern Ireland Social Care Council highlighted that social care offers a range of opportunities across many programmes of care and settings.

“We are immensely proud of our registered social care workforce maintaining high standards of care for people in our communities who need it most.

“A career in social care provides progression and opportunities to work in a care home, a person’s own home, supported living and daycare settings.

She added, “Social care is a rewarding career and has a powerful and unique role in supporting people to live better lives.”

Chief Social Worker Sean Holland underlined the vital role of the care sector in society.



“Those of us who have the privilege of working in health and social care know first-hand the vital role that care workers have in looking after some of the most vulnerable people in our communities.

“Through this campaign, we want to make sure that everyone knows what an important and valued job social care workers do.

“We want to inspire those with the right qualities and values to step forward and join the social care workforce.


Web content writer Belfast - Northern Ireland freelance copywriter Paul Malone - Tall Paul Marketing


Sean added, “If you are someone that wants to make a difference, then consider a career in social care.”

Currently, almost 44,000 people are registered as social care workers in Northern Ireland, making care workers the largest part of the health and social care workforce.

Social care workers are individuals who help to support, care for, protect and empower people to live as well and as independently as possible.

They deliver a range of practical help and emotional support to individuals, families and communities.



Working in social care requires staff to be compassionate, kind and skilled in delivering a quality service to the people being supported.

More details about the roles and to apply are available here.


Keep up to date with all the latest Northern Ireland Coronavirus / Covid-19 news HERE.


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Posted by on May 13 2021. Filed under Community, Jobs & Careers. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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