Pharmacy codeword scheme ‘Ask for ANI’ launched for domestic abuse victims

Posted by
Wednesday, January 20th, 2021

Health Minister Robin Swann and Justice Minister Naomi Long have welcomed a new scheme launched by the UK Government for victims of domestic abuse to discretely seek help through pharmacies.


Pharmacy codeword scheme ‘Ask for ANI’ launched for domestic abuse victims - Newry News


The scheme will initially be available in Boots pharmacies, as well as a number of other independent pharmacies.



Participating pharmacies will have promotional material on display in-store to signal that they are taking part.

The ‘Ask for ANI’ scheme allows those at risk or suffering from abuse to discreetly signal that they need help and access to support.

By asking for ‘ANI’, a trained pharmacy worker will offer a private space where they can understand if the victim needs to speak to the police or would like help to access the 24 hours Domestic and Sexual Abuse Helpline.


Copywriter Northern Ireland - Paul Malone, Tall Paul Marketing, Freelance Belfast Copywriter - Tall Paul Marketing Blog Writer - Copywriter NI - Content Writer Belfast


As a trusted source of advice and support in towns and villages across the country, and with specifically trained staff, pharmacies can provide a safe space for victims to sound an alarm if they are isolated at home with their abuser and unable to get help in another way. 

The Ask for ANI scheme was welcomed by Minister Swann.

“I am acutely aware of how difficult lockdown has been for those affected by domestic abuse,” he commented.



“A trip to the pharmacy may be the only chance victims have to access emergency support.

“My Department, along with the Department of Justice, has been working closely with the Home Office to help develop the Ask for ANI scheme so that victims can get that support safely and discreetly.

“For anyone who is feeling afraid within their own home because of domestic abuse, please reach out. You are not alone.”

Minister Swann added, “Our community pharmacies play an essential role in delivering health services to the people of Northern Ireland, and this has been particularly evident in the response to the Covid-19 pandemic with pharmacy teams rising to the challenges posed by the emergency to adapt and maintain their services.

“I am delighted that ‘Ask for ANI’ will be available from Boots pharmacies and some independent pharmacies in Northern Ireland and I would encourage other pharmacies to consider joining.”

Justice Minister Naomi Long said, “Domestic Abuse is an abhorrent crime.



“The Department is fully conscious of the detrimental impact Covid-19 is having on victims of domestic abuse and their greater vulnerability during this period.

“The new environment has provided perpetrators with a greater opportunity and ability to enhance their level of coercive control on victims, as well as acts of violence.

“It is important that those suffering from abuse, violence or the threat of violence in their home reach out and seek help.

“I would encourage those affected by domestic abuse, and who may have limited opportunities to get out alone, to seek help by using this scheme.

“Through ‘Ask for ANI’ at Boots pharmacies victims of domestic abuse can get help to speak to the police or access the 24hr domestic and sexual abuse helpline.

“It is particularly important for victims to know that help is available and that they will be believed and supported particularly with the current restrictions in place,” she added.



There will be an ongoing sign-up process open to all pharmacies.

Pharmacies that sign up will be provided with promotional material to display in-store to signal that they are taking part.


Keep up to date with the latest Northern Ireland business news, marketing tips and tricks and advice for local businesses on the Tall Paul Marketing website.


Both comments and pings are currently closed.

Comments are closed


This website does not share personal information with third parties nor do we store any information about your visit other than to analyze and optimize your content and reading experience through the use of cookies. You can turn off the use of cookies at anytime by changing your specific browser settings.

We are not responsible for republished content from this blog on other blogs or websites without our permission. This privacy policy is subject to change without notice and was last updated on 16/01/2017. If you have any questions feel free to contact Newry Times by emailing

Log in