‘Ending The Harm’ TV ad campaign shines spotlight on paramilitary assaults

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Wednesday, January 13th, 2021

A hard-hitting campaign about the brutal reality of so-called paramilitary-style attacks has re-launched this month.


‘Ending The Harm’ TV ad campaign shines spotlight on paramilitary assaults - Newry newspaper


The ‘Ending The Harm’ campaign, which is part of the NI Executive Programme for Tackling Paramilitarism, Criminality and Organised Crime, is aimed at highlighting the devastating impact of paramilitary-style attacks on victims, their families, local communities and wider society.



Outdoor advertising and social media have been running the last few weeks of December in the build towards the re-launch of the four TV ads.

The TV advertisements tell the story of a paramilitary-style shooting from the points of view of the four people involved: the victim, his mother, the paramilitary gang member and a witness.

The outdoor and social media materials feature an image of a badly beaten man to portray the fact that paramilitary-style attacks also include serious assaults.

The outdoor and social media advertising is encouraging people to visit a bespoke campaign website to get the full story.


Copywriter Northern Ireland - Paul Malone, Tall Paul Marketing, Freelance Belfast Copywriter - Tall Paul Marketing Blog Writer - Copywriter NI - Content Writer Belfast


The website also contains a number of sections including some real-life stories and information on where people can go for help and support.

Justice Minister Naomi Lo