YouGov Survey: Northern Ireland consumers made most online orders during lockdown

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Thursday, September 3rd, 2020

Lockdown saw a huge boom in the eCommerce sector worldwide as homebound consumers turned to online shopping


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Scurri, the software provider that connects and optimises the eCommerce ordering, shipping, and delivery process is today releasing the results of a nationally and regionally representative YouGov survey on consumer shopping behaviours during and post lockdown.



The survey of over 2,000 UK adults shows that rather than slowing down, the eCommerce boom looks set to maintain its course.

Interestingly, it revealed the items purchased most during lockdown, the number of deliveries people made during and post lockdown.

Finally, the study looked at several aspects of consumer outlook for the months ahead.

Northern Irish made most online purchases in the UK during the lockdown

The study showed that regionally, Northern Irish consumers made the most online purchases during lockdown.

A huge 88% had 1-3 online orders delivered per week to their homes during lockdown versus 69% of English, 74% of Scottish or 79% of Welsh shoppers.



Post lockdown, 62% still have 1-3 deliveries made to their homes each week – in line with the sustained growth seen across the ecommerce sector worldwide.

What Northern Irish consumers bought most in lockdown: Survey reveals that fashion, DIY equipment and alcohol topped list

62% of Northern Irish consumers continue to shop online as much if not more than during the lockdown.

The most purchased items across Northern Ireland during lockdown included clothing and footwear (27%), alcohol (17%), DIY equipment (8%), health, beauty and fragrances (7%) home and garden items (7%), accessories (4%) as well as electrical equipment (2%).

When it comes to in-store shopping, as many as 27% of the Northern Irish say they are actually doing less in-store shopping post lockdown than before the pandemic, compared to 40% of the Welsh who are most worried about in-store shopping, followed by people in Scotland (38%).

On the release of the results, Rory O’Connor, Founder & CEO, Scurri said, “While the road ahead for retail remains in some ways unclear, what these stats do make clear is that online shopping is the new norm.

“The lockdown meant that many who may not have previously shopped that much online became more accustomed to it.



“It is interesting to also see that there are still so many who are hesitant to shop in-store, but also that they believe things will take so long to return to pre-virus norms.

He added, “The survey for us painted a clear picture of a cautious consumer who feels more comfortable shopping from the comforts of their own homes.”

Indeed, when it comes to consumer outlook, Northern Irish consumers don’t see a return to pre-virus normality happening anytime soon.

30% believe it will take between 6-12 months for things to return to normal, while 27% believe this could take longer than a year.


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Tall Paul Marketing, Freelance Northern Ireland Copywriter, Blog Writer, Content Writer, Blog Writer, Content Writer


A third of the UK population (33%) say they still feel unsafe shopping in-store due to the virus.

Northern Irish consumers are slightly less wary in this regard (26%) compared to 41% of Welsh consumers, or 34% of English.

34% of UK consumers say they are actually shopping less in-store than during lockdown.

When asked about the kinds of pandemic safety measures they have tried or been exposed to, 37% say they had tried contactless delivery, Click & Collect (26%), virtual queuing (14%) and reservation shopping (12%).



Regionally, with 34% a contactless delivery is the most preferred option by Northern Irish people, followed closely by a click and collect service (33%) and reservation shopping (13%).

“Good news” on the horizon for UK brands

As a result of the economic consequences of the pandemic, 59% of UK consumers say that they intend to consciously seek out UK brands to support the economy.

This sentiment is currently highest among female consumers (63%) versus men (54%).

The biggest difference was in terms of age.



Those that agreed least with this were in the 18-24 bracket (45%), while the figure was 70% for those 55+.

This sentiment was highest in Northern Ireland, where 64% agreed with this statement versus 57% in Wales, 59% in England and 52% in Scotland.


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