John Cooney renews brand ambassador role with Shelbourne Motors

Posted by
Friday, July 24th, 2020
Business, Sport

Shelbourne Motors has renewed its association with Ulster and Ireland scrum-half John Cooney as its official Brand Ambassador.

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The Irish International will once again link-up with one of Northern Ireland’s largest family-owned vehicle retailers to promote its range of global car manufacturers.



Shelbourne Motors employs over 170 staff across its multi-award-winning dealerships in Portadown and Newry.

The car retailer operates Toyota, Renault, Nissan, Kia and Dacia franchises, as well as a Used Car Supermarket, Accident Repair Centre, Vehicle Rental Division and Valet Centre. 

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John Cooney had a remarkable 2019/20 season until it was curtailed by the coronavirus pandemic, scoring 165 points and 9 tries in 15 appearances for Ulster that culminated in 3 appearances for Ireland.

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Speaking about his link-up with Shelbourne Motors, John Cooney, said, “I’m delighted that Shelbourne Motors has asked me to renew my Brand Ambassador role. 

“I really feel part of the Shelbourne Motors family and look forward to working with the team to promote their unequalled sales and after-care experience to customers as one of Northern Ireland’s largest family-owned vehicle retailers,” he adds.



Paul Ward, Director of Shelbourne Motors, said, “We are honoured and privileged to have John Cooney renew his association with Shelbourne Motors.

“John epitomises everything that we want from a Brand Ambassador – both on and off the pitch – and we look forward to continuing to work with him over the next twelve months as part of the Shelbourne Motors family,” he adds.



For more information on Shelbourne Motors, please visit:


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