Newry-based bakery celebrates Great Taste award

Posted by
Friday, September 13th, 2019
Business, Community

A Newry-based bakery has been marking its success in the Great Taste Awards.

Sweet Things Badass Bakery, which is owned by Newry company Around Noon, won a gold star Great Taste 2019 Award for their Irish Tea Brack product.

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The company has been celebrating the achievement with staff and customers.



Great Taste, organised by the Guild of Fine Food, is the acknowledged benchmark for fine food and drink.

In 2019 over 500 judges, including specially trained food writers inputting judges’ comments, came together at 75 blind tasting judging days from March through to early July to taste 10,000 products.

Judging took place at Guild HQ in Dorset and close to Borough Market, London. The judges, from all corners of the food world, blind-taste in teams of 3 or 4 ensuring a balance of expertise, age and gender.



It has been described as the ‘Oscars’ of the food world and the ‘epicurean equivalent of the Booker prize’.

Speaking to Newry Times, Ciara Byrne of Sweet Things said, “The Great Taste logo is seen as a mark of quality that you can trust when buying food and drink.

“It is fantastic news for our company and a real endorsement of the quality of the food we are producing.”

The single gold star award indicates a simply delicious product. 



Judges described Sweet Things Irish Tea Brack as “a good-looking Fruit Cake with a dark caramel finish,” and “Lovely fresh, plump fruit throughout. Very tasty with just the right balance between sweetness and tannin.”

Sweet Things is the bakery brand of food-to-go manufacturer Around Noon. Sweet Things produces a wide range of cakes, bakes, scones, slices and muffins for a range of customers including coffee shop chains and contract caterers.

Around Noon is one of the fastest-growing companies in the UK and Ireland. It was listed in the Sunday Times Virgin Fasttrack 100 for the second year in a row in 2019.



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