PSNI and SRC Newry celebrate #SoberingMoment 2019

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Thursday, June 20th, 2019
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PSNI and Southern Regional College are working together to encourage young people to think carefully about the consequences of their actions and to avoid having a #SoberingMoment.

PSNI Corporate Communications Department, PSNI Antrim and Newtownabbey and Northern Regional College joined forces at the beginning of the academic year to take part in this year’s #SoberingMoment campaign.

 

 

#SoberingMoment is an initiative that harnesses the skills of young people in Northern Ireland’s Regional Colleges to promote safety and responsible decision making among their peers, as part of their academic course.

#SoberingMoment was launched in 2016 with students from South Eastern Regional College. Northern Regional College joined the initiative in 2017 with Southern Regional College and South West College coming on board in 2018.

This year students from Southern Regional College created a three films focused on road safety and mobile phone use, ‘Stranger Danger’ and ‘It’s Ok not to be Ok’.

 

 

Edward Fearon, South Regional College, said, “We were delighted to work with PSNI for the third year on #SoberingMoment. Based on our experience last year we recognise this as an amazing opportunity for our digital media students to showcase their skills and gain some first-hand experience of working with a large organisation.

“Police from the local area visited our class to discuss different issues that affect young people at the beginning of the year and our students chose the theme they wanted to focus on.

He added, “Throughout the year our students worked closely with PSNI Corporate Communications Department and police from Antrim and Newtownabbey as part of the selection and design process.”

 

 

Ryan Feeney, Head of Corporate Communications, PSNI, said, “The graphics, animation and film produced by the students are fantastic and we are proud to have the opportunity to use them across our social media and to use them to highlight the consequences that criminal or antisocial behaviour can have for young people.

“This has been a great opportunity for PSNI to connect with young people, encourage them to think of the potentially life-changing consequences that their actions or decisions, taken at a moment in time can have, and understand the issues that are important to them,” he added.

The #SoberingMoment graphics and video will appear on PSNI social media, website and Youtube channel over the coming weeks. You can access #SoberingMoment videos on the PSNI Youtube channel.

 

 

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