Broadband advertising rule changes welcomed

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Tuesday, November 29th, 2016
broadband5Economy Minister Simon Hamilton MLA has welcomed changes to advertising rules governing broadband providers. The Advertising Standards Authority says current descriptions of broadband speeds “up to” a certain amount are confusing and will be changed in 2017. Welcoming this development Simon Hamilton said, “This is a good result for customers. I wrote to the Advertising Standards Authority earlier in the year to encourage that changes were made to the advertising rules.
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nov-22-2016“This is a further step to provide better information to consumers and is very much welcome. Quality broadband access particularly in rural areas is hugely important and as a result we have invested significantly in the provision of fast and reliable services. “Indeed, where speeds above 2mb are not available, we offer a subsidy for alternative technologies such as satellite or wireless. “Broadband is vital to the growth of our economy. It is also an important enabler connecting people and opening opportunities.
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nov-22-2016-big-boxHe added, “These factors are particularly prevalent to rural areas and, as a largely rural community, to Northern Ireland.”
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