Ross conference a huge success

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Tuesday, October 22nd, 2013
The huge success of the three-day conference held in Rostrevor to mark the unique contribution made to United States history by General Robert Ross has laid down a marker for local tourism according to Councillor Connaire McGreevy. The SDLP representative however has challenged tourism chiefs to come up with a properly designed package that would attract visitors to the birthplace of the man who burned the White House during the American War of Independence. “I find it baffling that given the strong bonds of history between Ireland and America that in terms of developing an enhanced tourism strategy around the life and times of General Ross the tourism industry has been found to be sadly lacking in creative ideas. “The colourful story of Robert Ross deserves to be showcased in a way that can capture the imagination of potential world tourism market. To date however, that potential has not been tapped into by the likes of Tourism Ireland. The US visitor market is the biggest revenue earner for Ireland, North and South. “But we need to do everything possible to enhance that tourism experience. In any other part of the world the fact that General Ross was a native son would have been marketed at every level. We have on our doorstep the strongest possible connection with an individual that lived through and played such a pivotal part in American history. McGreevy added, “That alone should be developed as a major catalyst in a much broader tourism relationship between South Down and the United States.”
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