Beat the Freeze, urges Northern Ireland Water

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Monday, October 7th, 2013
Regional Development Minister, Danny Kennedy MLA and Sara Venning, interim Chief Executive of NI Water, highlighted the new ‘Beat the Freeze’’ message at the launch of the Winter Preparations Campaign at Parliament Buildings this week. Following on from the successful, ‘Two Step Pipe Check’ campaign of 2012, the new message reinforces the call to check that homes and businesses are prepared for the cold weather conditions. Danny Kennedy said, “The cold snap in March of this year, following a relatively mild winter, clearly demonstrates the unpredictability of our weather. It also acts as a reminder of the need for all of us to prepare our homes and properties, now, before winter returns. By taking a few simple steps, we can all play our part and help ‘Beat the Freeze’. The advertising campaign will be rolled out through various media outlets including TV, radio, print and billboards. An information leaflet will also be distributed to households in Northern Ireland. The Minister continued, “Preparation is once again at the very core of NI Waters’ advisory campaign. Beat the Freeze’ is a quick and cost effective approach to help combat the cold weather. “Simply take a few minutes to ensure that water pipes are protected and well insulated, if not, then take action now and potentially save money, time and the inconvenience of dealing with a burst pipe.” The launch was supported by representatives from a number of organisations, including the Utility Regulator, CCNI, UFU, Federation of Small Businesses, NIIRTA, CBI among others.
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