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The Great Kate take over

After Kate Middleton stepped out in a polka dot Jenny Packham dress following the birth of Prince George of Cambridge last week, there were surges in sales of similar polka dot dresses in retailers all over the world.

What is it about the ‘Kate Factor’ that sends women nutty here in theUKand overseas?

Her flawless face, luscious locks, and envious wardrobe could be the answer, never mind the fact she married an actual prince charming!

Kate’s story book life is something most women dream of from her somewhat normal upbringing in the English countryside to her romantic, and highly publicised, relationship with Wills and her many many many AMAZING dresses.

There may be a combination of reasons why we all love Kate but for most women the biggest seems to be THAT wardrobe.

The interest in Kate’s wardrobe was somewhat quiet before the engagement, but when she wore the simple and stylish sapphire blue Issa silk dress to match her beautiful ring, interest in Kate and what she wore, revved up a gear. So much so that recently the retailer Banana Republic has decided to launch a copy of the dress.

No doubt retailers are cashing in on Kate, particularly as she often wears high street names. After Kate wore a nude Reiss dress upon meetingAmerica’s first lady Michelle Obama, the retailer’s website crashed and the dress was sold out almost instantaneously.

Therefore, is Kate the great cash cow theUKeconomy needs to dig itself out of the double dip?

Not only is Kate herself causing a stir but so too is her offspring-already. Baby George Alexander Louis’ arrival has sent commemorative baby gifts and souvenirs flying off the shelves.  The new newest additions to the royal family seem to be good for business.

Does that mean that the UK are taking advantage of the new mum and baby or is it to be expected of following all the royal hype of recent years?

No matter what your opinion on the royals there is no denying you can’t be a little drawn in by the now near constant media coverage on them.

Either way one thing is clear, we all love Kate!


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Posted by on Aug 7 2013. Filed under Features. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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