Clarke welcomes promotion of Mournes as a tourist destination

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Thursday, February 21st, 2013
Alliance Party South Down spokesperson Councillor Patrick Clarke has welcomed news of a major publicity campaign being planned to promote the Mournes area between Down, Banbridge and Newry & Mourne District Council areas which was outlined at a recent Destination Mourne Tourism Management Forum Meeting. The meeting was attended by Councillors and Officers from Down District, Newry & Mourne, Banbridge District Councils, Mourne Heritage Trust, Newcastle and Newry & Mourne Chambers of Commerce, Northern Ireland Tourist Board. Presentation were made on the Destination Mournes marketing activity for 2013, Mourne Mountain bike project, Geo-tourism project, Destination Mourne Action Plan review, and an open discussion with local industry regarding tourism in the Mournes. Speaking to Newry Times after attending the meeting in Newry, Councillor Patrick Clarke welcomed the major publicity drive being planned for promoting the Mournes area in the coming months. This will include television, radio, local, regional and national press coverage, billboard and online advertising, promotional material and printed maps regarding the Mournes as a tourism destination area. Clarke added, “There are plans also underway to have a dedicated website and social media which will also promote the Mournes area including the new mountain bike trails in Castlewellan and Rostrevor, accommodation and hospitality, forest parks, walking networks, Mourne coastal walking routes, and the various other cultural, recreation, historical and tourism attractions.”
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