NIIRTA launches ‘Shop Independent’ campaign

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Thursday, December 6th, 2012
The Northern Ireland Independent Retail Trade Association (NIIRTA) and Social Development Minister Nelson McCausland MLA have launched this year’s Shop Independent at Christmas campaign entitled “Have an Independent Christmas”. This campaign is about encouraging consumers to do more of their Christmas Shopping with independent traders and explore what our town and city centres have to offer. NIIRTA Chief Executive Glyn Roberts said, “This Christmas we are making a special plea to encourage consumers to do that little bit more of their Christmas shopping with local independent retailers. If even five or ten percent more of consumers shop independent this Christmas, it would be of great benefit to those local traders.” “There are many bargains to be found with independent retailers in every one of our villages, towns and cities in Northern Ireland and we urge consumers to shop around.” Roberts added, “Our campaign message is simple. For every £1 you spend with a local, independent business, between 70p circulates back into our local economy and supports the local suppliers and the community as a whole. For every £1 you spend with a multiple supermarket, only 5p trickles back into the local economy.” “Northern Ireland has the highest shop vacancy rate in the UK with 1 in 5 small shops are now vacant in our town and city centres and sadly unless many local traders have a good Christmas this year, that figure is going to move to 1 in 4.” Social Development Minister Nelson McCausland MLA added, “I am happy to support efforts to address the problems faced by our town and city centres in these tough times. “NIIRTA will encourage support for our independent retailers, and complement the work that my Department does to create welcoming, accessible and attractive Town Centres. I congratulate NIIRTA on the initiative that they have shown and wish them well in their campaign.”
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