13 shortlists for Newry in NI Social Media Awards

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Friday, September 13th, 2019
Business, Community

Six businesses and three leading social influencers from Newry have been shortlisted in the inaugural Northern Ireland Social Media Awards.

Jack Murphy Jewellers has been shortlisted in three categories – Best Use of Social Media in Retail (Over 10k following) sponsored by Mid Ulster Auctions; Best Social Media Campaign in Retail sponsored by Cloughbane Farm and Best Influencer/Blogger Campaign of the Year.

Newry Times Editor and Founder Paul Malone has been shortlisted in four categories for his social media work with Tall Paul Marketing and Queen’s University Belfast: Social Media Marketer Of The Year, Best Overall Use Of Social Media, Best Use Of Twitter and Social Media Freelancer Of The Year.

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Zen Orthodontics is in the running for Best Use of Social Media in Healthcare (Under 10k following) sponsored by Absolute Protection; Scissor Sisters Camlough has been shortlisted in the Best Use of Social Media in Hair (Over 10k following) category sponsored by The Skin Health Clinic; Centred Soul-Health & Wellbeing for all the Family is a finalist in the Best Use of Social Media in Charity category sponsored by DIGG Childrenswear and David Henderson Design is shortlisted for Best Use of Social Media in Service / B2B (Over 10k following) sponsored by Insta Belfast.



Two of Northern Ireland’s leading social influencers, both from Newry, have also been shortlisted.

Maeve Madden has been shortlisted in the Fitness Influencer/Blogger of the Year category sponsored by Cuba Clothing and well-known make-up artist and entrepreneur, Grainne McCoy is in the running for Hair/Beauty Influencer/Blogger of the Year sponsored by International Beauty Ireland.

Over 300 entries were received from a broad range of industries including finance, tourism, education, government, retail, healthcare and fitness and judged by an independent panel of experts.

The NI Social Media Awards aim to shine a light on the local businesses, organisations and individuals excelling in social media marketing and there are 27 award categories including Best Social Media Campaign in Public Sector, Best Use of Social Media in Retail, Most Innovative Use of Social Media and Social Media Marketer of the Year.



The awards have been created by two of Northern Ireland’s leading award-winning digital marketers and industry mentors, Niamh Taylor of Digital 24 and Caroline O’Neill, owner of DIGG For Success and DIGG Childrenswear.

Speaking on behalf of the judges, Mark Wright, BBC Apprentice Winner and director of the UK’s fastest growing digital marketing agency, Climb Online, said, “We had an incredibly hard task of shortlisting from over 300 entries.

“It’s encouraging to see how businesses and organisations of all sizes in Northern Ireland are using their social media platforms to grow and generate income. The results being achieved are very impressive but even more applaudable is the depth of knowledge being shown by so many of the entrants.”

Fellow judge, Louise Rumball, founder of London based social media and influencer marketing agency, Chapter Three added, “The effort people put into their applications should be commended.



“From the hundreds of entries received, it’s clear that local businesses, organisations and individuals understand the power of social media and the positive effect it can have with many using it to inspire and educate people across Northern Ireland.

She added, “On behalf of the judges, congratulations to all the finalists and we look forward to celebrating the local stars of social media marketing excellence at the event later this month.”

Joining Mark and Louise on the judging panel are former Dragon on the RTE Series of Dragons’ Den and Joint Managing Director of the Cara Group, Ramona Nicholas; Stephen Baxter-Crawford, social media manager for Queen’s University Belfast; global digital marketing trainer and consultant, Emma Gribben; Valerie Roe of Valerie Roe PR in Dublin who drives the growth of well-known brands with compelling digital PR campaigns and California based Gary Hughes, CEO of lifestyle company Deuce Brand.



Individual category sponsors include Bellamianta, Tayto, Boost Drinks, Íon Distillery and BNL Productions.

For the full list of finalists or to purchase tickets for the NI Social Media Awards gala event on Thursday 26 September in the Europa Hotel go to www.nisocialmediaawards.com



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