Local woman wins ‘New Marketing Professional Award’ at business awards
Northern Ireland’s top marketing practitioners were recognised at the thirteenth annual Chartered Institute of Marketing (CIM) Ireland Marketing Excellence Awards 2012 which saw some of the region’s most successful companies scoop a total of 23 top awards.
Aspray Property Services collected two awards on the night as well as being placed 2nd in the Best New Service Introduction Campaign category for their recent advertising campaigns.
Almac, Northern Ireland Tourist Board, George Best Belfast City Airport, Mash Direct and Vita Liberata were also amongst those rewarded for their successful marketing campaigns over the last 12 months at the event hosted by BBC Business and Economics Correspondent, Jim Fitzpatrick.
CIM Ireland received a record number of entries in 2012, particularly in the tourism and hospitality sector, reflecting the promotional lead given by the ‘Our Time, Our Place’ marketing campaign, for which NITB and AV Browne won gold for Best Brand Development Campaign (Medium Sized Company).
Judges were so overwhelmed by the outstanding volume and the quality of entries that they had to extend the judging process, which took place in September, by one week.
Leanne Rice from Aspray Property Services achieved the top prize in the individual achievement award for New Marketing Professional 2012, competing against other marketeers throughout NI and ROI. Aspray also won 1st prize for Business Services Marketing Campaign and 2nd place in Best New Service Introduction Campaign.
Speaking to Newry Times, a delighted Leanne commented, ‘We were delighted to become finalists for the awards as 150 companies throughout NI and ROI entered the competition so to win several awards is a fantastic achievement. I am very honoured to be recognised as New Marketing Professional 2012.
This year saw the awards held in a new venue, the grand banqueting suite of venue partner Titanic Belfast, supported by key business partners Invest NI, Kantar Media and Sage & Pinnacle with event support from Stakeholder, Belleek Living, Eyesparks and Press Eye.
Congratulating the winners, John Edmund, CIM’s Ireland Board Chairman, said: “CIM has been supporting excellence in marketing by Irish businesses for over 50 years now and since the awards programme began the quality of the submissions has impressed the judging panel more than the year before.
“Congratulations are due to all the companies who entered this year but particularly to the winners as the competition was greater than ever. I am confident that I speak for everyone when I say this years Awards have been a huge success and that is due to the excellent businesses that have entered.”
He added, “In 2012 we have seen local businesses create fantastic promotional campaigns that have been creative and impactful far beyond these shores.
“We have seen new product and service developments becoming more and more commonplace not only within large corporations but also within the SME sector and, encouragingly, we have seen long established companies focus on marketing to fight off the new found competition.”
Visit www.cimireland.net to view all the winning companies and find out more about CIM’s activities in Ireland.
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