Call for landowners to diversify into new accommodation venture | Latest Newry News, Newry Sport and Newry Business for Newry City

Call for landowners to diversify into new accommodation venture

Local alternative tourism business, is calling on landowners interested in diversifying into tourism to partner with them in a new accommodation venture, which will contribute to generating £27m in tourism revenue to the UK and Ireland by 2023.

Launched in November 2018, is a new and innovative company set up to coordinate the provision and installation of design-led pods as tourist accommodation in unique and unexpected locations. 



The start-up firm aims to establish up to 100 micro tourism business partnerships throughout the UK and Ireland and has already secured its first contracted partnerships.

Its target is to deploy 500 pods in hand-picked locations over the next five years, including 100 in Northern Ireland, with landowners seeking to maximise the potential of their land through tourism. is urging landowners committed to exploring tourism diversification opportunities to register their interest.



CEO of, and former founder of Habitat for Humanity Northern Ireland, Peter Farquharson said, “The island of Ireland attracts 12 million tourists annually; that equates to 72 million overnight stays.  

“The demand for alternative accommodation options is growing with 37% of tourists recorded as preferring non-traditional accommodation solutions including pod based ‘glamping’ experiences in unique locations.

“Our vision is to empower landowners in off-the-beaten-track locations, particularly where there are accommodation shortages, to create profitable, sustainable and low maintenance tourism businesses on their land, that has both societal and economic benefits for the entire area. 



He added, “We are very interested in hearing from landowners who are interested in pursuing this opportunity with”

Diversification into tourism is, according to NFU Mutual, becoming a beneficial and rewarding way for landowners to generate extra revenue. For example, a recent NFU study dictated that 47% of farmers planning to diversify considered camping, caravanning and other holiday accommodation as their preferred options.

Each pod is forecast to deliver a minimum annual revenue of £18,000 per year. A partnership with four pods on site will generate an annual revenue of £72,000 per year and £720,000 over ten years.



COO of, and energy efficient housing entrepreneur, David Maxwell, added, “Our research shows that while many landowners are attracted by the opportunity to diversify into tourism, they are also hindered by financial and logistical issues. At, we provide a turn-key tourism solution for our business partners.

“We deliver a complete tourism package from financing and planning support to marketing and booking systems. This allows our partners to concentrate on the experience, by hosting the guests and maintaining the pods. 



“Our aim is to de-risk the diversification process by providing the asset and minimising the financial outlay to empower landowners to tap into the benefits that tourism provides. A little unused land can be big business.”

Peter added, “Unique spaces in unexpected places is the key to success. All locations will be handpicked to create experiences that go beyond the ordinary. Our pods are designed to bring guests closer to nature and further away from the hassle and pressure of everyday life.”

Landowners interested in exploring viable tourism diversification should visit and complete an online enquiry form to register their interest.



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Posted by on Feb 11 2019. Filed under Community. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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