Last chance for local community to vote on favourite small visitor attraction

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Thursday, May 9th, 2019

A competition launched by George Best Belfast City Airport in partnership with Tourism NI to find the public’s favourite small visitor attraction in Northern Ireland is reaching its final stages.

A shortlist of 32 attractions and experiences are competing to win the prize of £30,000 free marketing support including £20,000 of branding on site at Belfast City Airport and £10,000 of online support through the airport’s digital channels.



The shortlisted attractions and experiences currently feature on the airport’s Facebook page, with the most popular from each of the eleven Council areas progressing to the final, when a judging panel will visit, experience and score each of the attractions to select the winner.

Members of the public in the Newry, Mourne and Down area have until Sunday 12 May to cast their vote for their favourite of three attractions from the local area: Carrick Cottage, Montalto Estate or Rademon Estate Distillery.

Katy Best, Commercial and Marketing Director at Belfast City Airport, commented, “At Belfast City Airport, we are committed to supporting local businesses, and we hope that the competition will not only shed light on the diverse range of attractions we have across Northern Ireland, but that the brand visibility provided through the marketing support will really benefit the winner in the long term.”



The £20,000 of free advertising on offer at the airport will be offered across a range of formats within the terminal, while the £10,000 of digital support will include activities such as email solus campaigns and social media takeovers. 

John McGrillen, CEO at Tourism NI, said, “Our focus is on encouraging visitors to extend their stay in the region, and this competition should raise awareness of the huge choice of attractions and experiences visitors have when they arrive in Northern Ireland.”

To make your vote before Sunday 12 May, please visit the Belfast City Airport’s Facebook page – and like the image of your favourite attraction on the pinned post.



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