Newry PSNI and SRC celebrate #SoberingMoment 2018

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Thursday, June 14th, 2018
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PSNI and Southern Regional College, Newry, are working together to encourage young people to think carefully about the consequences of their actions and to avoid having a #SoberingMoment.

PSNI Corporate Communications Department, PSNI Newry, Mourne & Down and Southern Regional College (SRC) joined forces at the beginning of the academic year to take part in this year’s #SoberingMoment campaign.

 

 

#SoberingMoment is an initiative that harnesses the skills of young people in Northern Ireland’s Regional Colleges to promote safety and responsible decision making among their peers, as part of their academic course.

It was launched in 2016 with students from South Eastern Regional College and Northern Regional College joined the initiative in 2017.

This year students from Southern Regional College created a number of digital posters based on a range of themes of anti-social behaviour.

Sharon McCone from Southern Regional College, said, “We were delighted to work with PSNI on #SoberingMoment. #SoberingMoment has been a fantastic opportunity for our students to collaborate with PSNI and gain experience in working for a real-world client which can only benefit their personal development and their employment prospects in post-academic life.”

 

 

Edward Fearon from Southern Regional College, said, “We were delighted to work with PSNI on #SoberingMoment. We look forward to continuing our work with PSNI next year.”

SRC digital media students created and presented their concepts for messaging and were selected to take the project forward, resulting in the production of a series of three videos.

Mrs Leanne Barnett, Deputy Head of Corporate Communications, PSNI said, “The videos produced by the students at SRC are fantastic and we are proud to have the opportunity to use them across our social media.

 

 

“This has been a great opportunity for PSNI to connect with young people, encourage them to think of the potentially life-changing consequences that their actions or decisions taken at a moment in time can have, and understand the issues important to them.

“The exciting initiative was devised and driven by my department as part of our role in Keeping People Safe. My team and officers from Newry, Mourne & Down also provided support to the young people during the creation and development of the videos, but credit must go to the students whose filming, production and design skills have very much come to the fore.

“This has been a valuable initiative for all involved and we hope to see #SoberingMoment develop even further next year,” she added.

 

 

The #SoberingMoment videos will appear on PSNI social media, website and Youtube channel over the coming weeks.

You can access #SoberingMoment videos on the PSNI Youtube channel.

 

 


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