Go vegan for January campaign launched
Monday, December 9th, 2013
Community, Features, What's On
An exciting new campaign is about to launch, encouraging people to adopt a plant-based diet for the month of January.
Matthew Glover, a vegan businessman, put forward the idea following inspiration from the Movember concept – the hugely successful campaign which involves men growing moustaches in November while fundraising for prostate cancer research.
Matthew explained, “I wondered whether a concept like Movember could be used where healthy vegan eating could be promoted, whilst also raising money for animal charities.”
The website www.veganuary.com has just gone live and encourages people to sign up before January 1st.
“It’s the perfect month for such a challenge with people more likely to consider diet changes after the excesses of the festive period,” Mathhew insisted.
The campaign will highlight the health benefits of a vegan diet, while informing participants about the positive impact their food choices will have on the lives of animals and the environment.
To support people with the transition, the website will provide recipes, shopping lists and meal ideas for each day.
The whole site will be interactive, with those taking part able to create their own profiles, upload pictures and make comments about their experiences. There’ll be a leader-board to create a competitive edge amongst participants to raise the most money for VIVA! – making it a win-win situation for the animals.
The site will be user-friendly – incorporating familiar links with social media, like Facebook and Twitter. Donating and fundraising will also be easy as the website is using the API feed from Just Giving, allowing sponsors to find people simply and quickly.
Professionalism will also be key, which is why the team has joined forces with a specialist multi-media design agency to create impressive visuals with mass market appeal.
Jane, Matthew’s partner and fellow vegan said, “The pre-launch feedback has been encouraging. We’re finding a lot of our non-vegan friends want to give it a go.”
It is hoped that January 2014 is just the start for Veganuary, with the launch trialling in the UK initially. In 2015 Matthew and Jane are hoping to develop the concept further and promote this vegan challenge worldwide.
Juliet Gellatley Founder of animal campaigning organisation Viva! says, “Veganuary is one of the best choices of your life! Going healthy-vegan for a month will improve your energy and mood; make your heart stronger and help blood flow freely to where it needs to be.
She added, “And you’ll save the lives of 10 animals. More good news is that funds raised will enable Viva! to protect life – people, the planet and literally millions more animals. Have fun!”
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