Local businesses urged to celebrate marketing achievements
Tuesday, August 27th, 2013
Business, Community, What's On
The Chartered Institute of Marketing (CIM) Ireland is calling on all businesses in the area to enter the acclaimed CIM Ireland Marketing Excellence Awards 2013 to showcase their successful marketing campaigns.
The annual awards competition, now in its 14th year, provides an opportunity to shine a spotlight on the positive impact individuals and organisations have had within their particular industries.
There are 17 award categories that take into account industry, campaign and individual achievements.
“CIM is encouraging businesses from all sectors to enter the awards whether it is private sector, public sector or social sector and entry is free.
Winners will be recognised by CIM, the leading international professional marketing body, at a highly-anticipated awards ceremony, taking place at the Belfast’s Ramada Plaza Hotel on 7th November, hosted by broadcaster Claire McCollum.
Chair of the Ireland board of CIM Christine Watson said, “Marketing is undergoing a revolution – a recessionary climate and a growing marketer’s tool box that includes new digital platforms, that in themselves are ever-changing, which brings both challenges as well as opportunities to our profession.
“Winning a CIM Ireland Marketing Excellence Award means that you have created results that deliver real business benefits. It is important that we celebrate these achievements, to continuously flag the positive value of marketing to both businesses and society.
“It’s the marketers who are on the front-line of any business, bridging the gap between customers’ needs and company offerings that need to perform, gain competitive advantage and make profit.
She added, “And to those writing their submissions: create an entry that tells a story – a story of success – a story of marketing with impact and a story that your peers would go green-eyed to be able to boast about”.”
Dr. Vicky Kell, Director of Trade from principal sponsor Invest NI said, “The Chartered Institute of Marketing (CIM) Ireland Marketing Excellence Awards 2013 are one of the most prestigious awards in Ireland.
“It is essential that companies in Northern Ireland develop effective marketing strategies to help them access new customers and compete successfully in export markets.
“Previous applicants have stated going through the process of applying helps you review and validate your approach. Winning a CIM award can help your company stand out from the competition and we would encourage companies of all sizes to enter this year’s awards.”
Last year’s winner of the Senior Marketing Professional award Niamh Taylor, Head of Group Marketing at Sliderobes said, “Marketing is my passion, and it’s been such an achievement to win the award in recognition of my work as a Marketing Manager.
“Thinking creatively, challenging the status quo and inspiring those around me are the things that drive me every day and motivate me to develop further. I’m looking forward to seeing what the future of marketing brings for me, my team and Sliderobes.”
For more information and to register for the CIM Ireland Marketing Excellence Awards 2013 please visit www.cimirelandawards.net
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